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ASOS Launches New ‘See My Fit’ Tool

Asos is trailing a brand-new tool on its website called ‘See My Fit,’ which does exactly as it sounds. It lets online shoppers see a simulated view of what a certain item of clothing will look like on various models of different sizes. It comes as people are demanding more effort from fashion labels to showcase what their items of clothing will look like in the real world on the body types of individual consumers. The tool uses custom augmented reality programming

Zen Covers the July Issue of Dazed & Confused!

Zen looks phenomenal on her first cover of Dazed & Confused, shot by Kacper Kasprzyk.  The Russian beauty chats with Dazed Digital about her hidden talents, what inspires her, and taking the runway by storm during the FW2012 show season.  Check out the full interview here: And pick up a copy of Dazed & Confused, out on newsstands tomorrow!