Most photographers, without a doubt, pay attention to on-site SEO, but did you know that using a link building service can really boost your visibility on search engines. Right, to make this as simple as possible, we are going to break this down for you. Because we know unless you are a marketer, you will struggle to understand what we mean by SEO and all the other phrases we are about to use that revolve around using a good link building service to make sure your website ranks.
So What Is A Link Building Service?
A link building service is basically an agency that helps to connect your website to other websites. How does it work? They specialise in reaching out, acting, negotiating and dealing on your behalf when it comes to earning backlinks. What exactly is a backlink? It’s a link that contains a keyword-focused anchor text pointing to your site from an external site. We know this might just be getting a little too complicated, but to make it clear, links are required if you want to rank on search engine results pages. Basically, search engines use them to crawl the entire web, and if you don’t have any pointing to your site, then they can’t find your website. If your website cannot be visited by search engines, it will not get indexed and therefore, cannot rank. And if you don’t rank then no one will ever see your photos. While there are many ways to get backlinks, using a reputable link building service is the best and easiest way to make sure you do it right.
Choosing A Link Building Service
So far, you know what a link building service does, and why you need links pointing to your website. But, when it comes to choosing a company, you have to be extra careful. There are far too many agencies that engage in creating low quality and spammy links. Google has become smarter over the years and will not trust low quality links. Therefore, using a well established agency to earn your links plays a critical role in how well your photography website can rank.
Use An Agency That Offers Genuine outreach
We have a few tips that can help you choose the right link building service. Before paying for any services, take the time to read online reviews, but don’t just be fooled by the first positive few. Invest a little time to find as much as you can about the company on different platforms, especially social media channels. The other two important tips we have is to find out whether the agency that has caught your eyes offers genuine blogger outreach and niche edits. These two methods are by far the best and most effective ways of earning high quality links for your website. The method of reaching out to bloggers, in particular, takes a long time. If a link building service has the ability to get your backlinks through reaching out to bloggers, it means they know what they are doing and they know how to do it well.