Asos is trailing a brand-new tool on its website called ‘See My Fit,’ which does exactly as it sounds. It lets online shoppers see a simulated view of what a certain item of clothing will look like on various models of different sizes. It comes as people are demanding more effort from fashion labels to showcase what their items of clothing will look like in the real world on the body types of individual consumers. The tool uses custom augmented reality programming
“Models Carolyn Murphy and Liya Kebede, in Cushnie et Ochs and Proenza Schouler, respectively, made for a stunning vision in winter whites at Tuesday’s CFDA/Vogue Fashion Fund dinner at Center-548.”
Prada welcomes you to time travel back to the 60s with them.
Swedish beauty Frida shows off this season’s futuristic womenswear for Interview Magazine, shot by Mert & Marcus.
We are absolutely loving this months cover of SNEEZE! The photographer has nailed it! A memorable, eye catching, internet-breaking cover of our girl Lisalla Montenegro.
Zen looks phenomenal on her first cover of Dazed & Confused, shot by Kacper Kasprzyk. The Russian beauty chats with Dazed Digital about her hidden talents, what inspires her, and taking the runway by storm during the FW2012 show season. Check out the full interview here: http://www.dazeddigital.com/fashion/article/13666/1/dazed-confused-july-cover-shes-got-medals And pick up a copy of Dazed & Confused, out on newsstands tomorrow!