The Evolution of Urban Fashion: A Journey Through Streetwear’s History

Streetwear, a style of casual clothing that became global in the 1990s, has its roots deeply embedded in various subcultures, including New York hip hop fashion and Californian surf culture. This fashion phenomenon, which initially revolved around comfortable clothing like jeans, T-shirts, baseball caps, and sneakers, has evolved to encompass a wide range of styles and influences. From the do-it-yourself aesthetic of punk and Japanese street fashion to the influences of sportswear, punk, skateboarding, and 1980s nostalgia, streetwear

FASHION WEEK

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IMG Models supply elite model management working with the models to deliver their best work with us. We work with brands all over the world from fashion in New York to Cosmetic Dentistry Glasgow to drinks brands in Australia

Our offices have recently been completely redecorated and refurbished. Nu Rest is a Glasgow upholsterer who we have worked with over the past few months to try and reuse as much furniture we have. They did a great job modernising all our offices.

We have a full team and event crew who work round the clock from all corners of the globe to search for the best up and coming talent as well as keep you up to date with all the latest news. We help run and provide models for one of the biggest events in the world – Fashion Week. Which runs twice a year in February and in September in cities all over the world. We are excited to announce that this year The Rare Malt Whisky Company sponsor us during fashion week.