Self-promotion is important, and if you’re not going to back yourself then who the hell is? The thing is, how do you go about it effectively without coming across as a complete asshole and alienate the very people your are trying to impress? Well the answer to this is, confidently and assuredly. People can spot fake confidence and blaggers a mile off, so you have to show off your genuine qualities in a way that comes across as authentic and relatable. There is a