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fashion model

ASOS Launches New ‘See My Fit’ Tool

Asos is trailing a brand-new tool on its website called ‘See My Fit,’ which does exactly as it sounds. It lets online shoppers see a simulated view of what a certain item of clothing will look like on various models of different sizes. It comes as people are demanding more effort from fashion labels to showcase what their items of clothing will look like in the real world on the body types of individual consumers. The tool uses custom augmented reality programming